Industry Promotion

Activities in this area are designed to promote the benefits and use of forest and wood products. Specifically, we aim to communicate the benefits of utilising wood products from sustainably managed sources in both decorative and structural applications. 

Activities within this program, especially specifier communications, often include results from FWPA funded R&D projects and technology transfer activities.
 

Strategy 1: Priority themes
The priority themes identified in the 5-year Strategic Plan are to:

• Promote the benefits of forests and wood products - with an emphasis on carbon storage, low embodied energy, renewability, reuse and the sustainability of the forest resource.
• Promote the use of forests and wood products and new applications and services over alternatives, in both existing and emerging markets.
• Engage with regulators, standards bodies, opinion leaders and specifiers to maximise the use of wood products.

Stakeholder benefits
The Company’s investments in generic promotion is designed to deliver the following benefits to stakeholders:

• Improved market awareness of, and satisfaction with, forest and wood products.
• Increased consumption of forest and wood products can, if they are substituted for more energy intensive materials, reduce carbon dioxide omissions.
• Increased sequestration of carbon in the built environment through the carbon stored in wood products.