Planet Ark and Peter Maddison make it good with wood in new $1 million national TV and online campaign

Planet Ark and Peter Maddison make it good with wood in new $1 million national TV and online campaign

7th June 2017

A series of 15 second commercials showing different applications of wood and their benefits has launched on national TV, supported by a strong online video and marketing presence.

Award-winning architect and host of Grand Designs Australia, Peter Maddison, has teamed up with Planet Ark’s Make It Wood to highlight the performance, aesthetic and environmental benefits of using wood.

Media Release:

FWPA_MR_TV_Planet_Ark_2017_V2.pdf

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Forest and Wood Products Australia Limited (FWPA), a not-for-profit company, is the forestry and wood industry’s service provider, investing in research and development, and providing research results to the forest and wood products industry in Australia. FWPA aims to improve the competitiveness and sustainability of the Australian forest and wood products industry through innovation, and investment in effective and relevant R&D.

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