Promotions

Wood is the most renewable and sustainable material on the planet and its increased use can assist in reducing carbon dioxide emissions and provide temporary carbon storage. Forest and Wood Products Australia’s marketing and promotion of wood has the goal of increasing demand for wood’s use and supply as well as promoting its environmental benefits.

FWPA consults with marketing professionals, member companies and industry associations to create effective campaigns that will increase awareness of the many advantages of wood. Initiatives undertaken are generic and focus on the growth of the entire market, and are designed to maximise the individual marketing efforts of businesses and other stakeholders.

Market research is conducted in a rigorous and scientific manner and targeted towards key market segments such as consumers, business, government, and architects and specifiers.

FWPA invests in effective cross-media campaigns including traditional advertising methods, online marketing strategies and strong public relations programs. The results of initiatives are tested and measured to ensure the best outcome for the industry.

A regular e-newsletter,  allows stakeholders and friends of FWPA to keep abreast of the latest news in the industry. Visit the ‘Newsletters’ page to subscribe online.