Overcoming psychological barriers to widespread acceptance of mass timber construction in Australia
29th August 2016
This project investigated the barriers and hurdles to a widespread adoption of Mass Timber Construction (MTC) in Australia and explored the acceptance of methods specifically designed to overcome them. The project comprised of a mixed methods approach with two study components. Study One was a survey of the general public and Study Two interviewed various stakeholders in the building industry.
Study One was designed to ascertain if the attitudes of Australian consumers toward environmental issues and the use of timber in construction are related to factors involved in property purchasing behaviours. The survey comprised a 20 minute online survey of Australian consumers.
Study Two comprised the industry survey to explore the barriers to more widespread adoption of MTC in Australia. Each participant provided a unique insight into how identified barriers might be overcome.
Based on the findings of the surveys, recommendations are provided addressing the identified barriers.