Forest and Wood Products Australia Generic Marketing promotions
Forest and Wood Products Australia Limited (FWPA) have been conducting generic marketing activities to promote the use of wood and wood products in Australia since 2007-08. FWPA have commissioned the Centre for International Economics (CIE) to conduct an independent evaluation of these marketing activities over the period to 2014-15.
The current analysis has shown that FWPA’s generic marketing activities over the period 2007-08 to 2014-15 have generated an economic return to the market for wood and wood products in Australia. The activities are estimated to have generated a gross return of $230 million, achieving a BCR of 7.2.