Forest and Wood Products Australia has a full-time staff of 16 who ensure that the goals and responsibilities of the organisation are met through its efficient day-to-day operation. Our friendly staff are committed to the success of our initiatives and are skilled in management, communications, research and development, and administration.
Before joining FWPA, Mr Sinclair spent seven years in the grocery and food industry where he worked in operations, corporate finance and strategy roles. Mr Sinclair has held operations, marketing and strategy roles at Origin Energy, KH Foods, Chiquita Brands and Amcor/PaperlinX. He holds a Bachelor of Science (Forestry) and a Master of Business Administration. Mr Sinclair was appointed to the role of Managing Director on 2 June 2008.
T. (03) 9927 3205
Research and Development Manager
Chris joined FWPA in March 2002. As Research and Development Manager, Dr Lafferty is responsible for implementing FWPA’s policy of supporting R&D projects across the entire forest and wood products value chain.
Professionally qualified as a chemist, Chris was awarded a master's degree in applied chemistry from RMIT and a PhD in chemistry from the University of Strathclyde, Scotland.
Before joining FWPA he was a senior research scientist with the CRC for Clean Power from Lignite. Prior to that Chris was a senior research scientist at the Center for Applied Energy Research at the University of Kentucky.
T. (03) 9927 3220
Forest Research Manager
Jodie manages RD&E projects and programs of interest to forest growers, including FWPA’s Program 4 – Growing resources and reducing risk.
Jodie holds a Bachelor of Forest Science and a Master of Business Administration. She has over twenty years’ experience in forest management, with focus on operations, certification, forest carbon and environmental auditing. She has worked in both native forest and plantation management and provided consulting services to the sectors for fifteen years, across Australia and internationally.
T. (03) 9927 3200
Jason joined FWPA in November 1999. He is responsible for the business and financial functions of the Corporation.
Jason has an accounting qualification and is a fellow of CPA Australia. He has more than 20 years experience in the public and private sector, including an Industry Training Advisory Body (ITAB) for building and construction, a business council and the Wool Corporation. Previously he was in the private sector in manufacturing, banking, an audit firm and retailing.
T. (03) 9927 3250
National Marketing and Communications Manager
An accomplished businesswoman who takes a common-sense approach to marketing and communications that is equal parts practical, engaging and effective. An experienced National Marketing and Communications Manager responsible for managing FWPA's marketing and event programs including the WoodSolutions brand for specifiers of design and build and the Wood. Naturally Better brand for consumers. Her responsibilities include brand management, relationships, sponsorships and contract negotiations. A graduate and alumni of Leadership Victoria's prestigious Williamson Community Leadership Program and a mentor to program participants of Leadership Victoria.
Eileen has over 25 years of related business experience in communications, marketing and event management prior to joining FWPA and was the founder and CEO of a successful company. Throughout her career she has sat on a number of advisory committees and has presided as President and Chairman of many. Her event experience has seen her manage many of Australia's major events. Her greatest strengths are her creativity, drive and leadership. She thrives on challenges, particularly those that expand her reach.
T. (03) 9927 3212
National Codes and Standards Manager
Boris is responsible for managing FWPA’s activities in building codes and material standards.
Boris has had more than 24 years of direct involvement in the Australian forest and wood products sector and holds a Bachelor of Engineering (Structural) degree and a Graduate Diploma in Building Fire Safety and Risk Engineering.
He has represented the timber industry on a number of Standards Australia’s Technical Committees including TM-002 Timber Framing and TM-006 Timber Preservation and Durability. He is actively involved in the drafting of technical guides, informing designers, specifiers and regulators in relation to timber engineering and bushfire compliant solutions, and is a member of Standards Australia’s Timber Standards Coordination Group.
T. (03) 9927 3240
Statistics and Economics Manager
Jim manages FWPA’s Statistics and Economics Program to provide improved coordination and better systems for data collection and analysis of industry production and trade activity.
Jim has a background in economics and statistical analysis and 15 years’ experience as a senior manager in the industry. He holds a Bachelor of Economics and a Graduate Diploma in Business Administration and has worked in various roles within the forest and wood products industry, including as CEO of Alpine MDF and as a director of Vicforests.
T. (03) 9927 3260
Kelly joined FWPA in March 2006. She assists the business manager with the business and financial functions of the organisation.
Kelly completed a Bachelor of Commerce with a major in Accounting at the University of Tasmania. She is currently studying towards her CPA qualification.
T. (03) 9927 3251
RD&E Projects Co-ordinator
Jarrod joined FWPA in March 2012. As R&D Projects Officer, Jarrod assists the Executive Director and the R&D Manager with the management of FWPA’s portfolio and R&D activities.
Jarrod completed a bachelors’ in biological sciences at La Trobe University, he majored in zoology, microbiology with a minor in Botany.
Before joining FWPA, he worked at the Department of Primary Industries for five years in various roles including Project Officer in PIRVic Plant Genetics & Genomics and also at Fisheries Victoria’s Fisheries Co-management Council.
T. (03) 9927 3221
Marketing and Communications Co-ordinator
Andreea was appointed to the role of Marketing and Communications Co-ordinator in February, 2016. Her role is to provide marketing, communications and event coordination support to the Marketing Manager.
Andreea has considerable experience in B2B and B2C markets, within organisations across diverse industries and sectors. Her ability to adapt to changing environments resulted in her being placed in busy marketing roles which allowed her to gain specific experience in corporate marketing, marketing communications, email marketing, and event and project management. Andreea brings to FWPA her strong ability to provide support and devise effective marketing strategies and initiatives with a focus on relationship building, delivering new concepts to stakeholders and producing positive results.
Andreea is on maternity leave returning June 2020
Administration, Marketing and Communications Assistant
Holly joined FWPA in 2019. After studying Fine Art at university, she has worked as an Administrator and Designer in several industries including textiles and hospitality, as well as forming her own business.
At FWPA Holly is part of the Marketing team, assisting with events, websites and other communications. She also manages administrative processes and general enquires.
T. (03) 9927 3211
ForestLearning Program Manager
Beth manages the ForestLearning Education program, www.forestlearning.edu.au, aiming to serve educators, children, and the public with information on Australian forests and forest-based products, and provision and access to forestry teaching resources. The program is further supported by links to key government, industry organisations and educational service providers.
Before joining FWPA, Beth spent the previous 13 years involved in the formation and management of peak school to industry partnership programs with AgForce Queensland and the Gateway Schools to Agribusiness South region. Beth has held communications, teaching, science research, science curriculum extension, curriculum development, and strategy roles within schools, peak agricultural industry associations, the Plant Biosecurity CRC and various government agencies including CSIRO, DAFQ and DNR&M. Beth served as a non-Executive Director for the first Primary Industries Education Foundation Board and was a participant in Australia 2020 and the DAFF Rural Leaders Course. She holds a Grad Dip Ed (Science), 1st class Hons Science (Entomology), Bachelor of Applied Science, CERT IV Training and Assessment and Cert IV TESOL.
P. 0490 857 058
Lead Program Development Manager Mid-Rise Construction
Gerry leads the Mid-Rise Advisory Program team (MAP) and with more than 38 year’s experience in major Melbourne construction, architecture and planning projects is well known in the market within which the MAP program engages.
His experience includes managing and directing highly regarded architectural firms, senior roles in advisory and management companies, and as General Manger,Property, at Melbourne Airport. Gerry has acted as Government Advisor on a number or important civic projects such as Southern Cross Station, Melbourne Docklands and the Exhibition Centre.
Over the last 2 years the MAP team has engaged extensively across the market utilising Gerry’s extensive contact network at high level.He brings a wealth of practical experience to every project the MAP team provides input on, and also in managing the MAP team.
P. 0411 591 691
Program Development Manager Mid-Rise Construction
Paolo’s extensive experience with Engineered Wood Products encompasses both hands-on and advisory roles in the design and construction of timber structures, project management, research and product development, teaching and training.
With a Forestry degree in Florence (Italy) and a PhD in Industrial Technologies, Wood at ENSTIB/Université de Nancy (France), Paolo worked in the industry for 7 years before starting an independent timber consulting and engineering practice. Among the many projects with which he has been involved are the design and specification of multi-storey timber buildings (5, 7, 9 and 12 storeys), developing new models for prefabricated homes and transportable units and the design for cross laminated timber (CLT) manufacturing plants. He also authored a widely-used book on the design of timber structures and funded the development of specific structural engineering software.
As part of the WoodSolutions team, Paolo succeeded in “changing mindsets in the mid-rise construction market and helping those with a little pioneering spirit to take advantage of the demonstrated efficiencies and cost savings provided by timber structures.”
P. 0435 759 766
Cost and Program Estimator Mid-Rise Construction
With a Master’s degree in Construction Management (Cost Management major), experience in tier 1 construction, and over a decade working in the property sector, Laurence brings further inter-disciplinary knowledge to the Mid-rise Advisory Program team. Drawing on this wholistic understanding Laurence engages in project evaluation and design optimisation services, ultimately requiring the estimation of construction programs and costs. With a keen eye for detail and a passion for innovation in construction, Laurence sees opportunity for timber systems to change the way we build for the better.
A member of the Mid-rise Advisory Team since 2017, Laurence has developed an in depth understanding of the possibilities and strengths of timber in construction. He is excited to be involved in the exponential growth of Australian timber construction, and is enthusiastic to support project team in their realisation of their next timber building.
P. 0406 000 598
Adam completed his civil engineering degree with honours at Monash University in 2015 and started his career at WSP Global, then joined
TPC Solutions specialising in Engineered Wood building design and assisting the implementation of the TimberTech structural engineering software.
Named the GBCA Future Green Leader of the Year for 2019, Adam is very passionate about the structural engineers’ role to play in reducing embodied energy emissions of buildings. He has pursued this passion with an entrepreneurial spirit, creating the podcasts Future of Structures, Timber Talks and the online course Smart Embodied Energy Solutions. He was previously the lead researcher for the ‘Rethinking Cement’ report with Beyond Zero Emissions.
Within the WoodSolutions team, Adam is looking forward to every opportunity of getting efficient designs to demonstrate the benefits of specifying timber building systems in mid-rise development projects.
T. 0433 714 044
National Residential Construction and Fit-out Program Manager
Alastair is the Program Manager for the new FWPA National Residential Construction and Fit-out program, established to address issues and opportunities to support the use of wood-based products in the national residential (Class 1) market.
Alastair is a structural engineer who spent ten years with the Timber Promotion Council as General Manager and Executive Director prior to its closure in 2005. Previous to this he worked as a consulting structural engineer in Melbourne specialising in refurbishment of historic buildings and with the Monash Timber Engineering Centre undertaking timber focussed R&D and teaching whilst doing his PhD in timber engineering. Since 2005 Alastair has been a Director of TPC Solutions (Aust) Pty Ltd, a consultancy specialising in advice on the use and impact of building and construction materials.
Alastair also manages the WoodSolutions Victorian program and the Tertiary Education program.
T. 0417 364 008
National Senior Marketing and Communications Coordinator
Misha joined FWPA in July 2019. Her role is to provide marketing, communications and event coordination support to the National Marketing Manager.
Misha is an experienced and self-motivated marketing professional with over 14 years’ experience working within the marketing, events and sales industry. She has worked within the education sector, corporate and NFP sectors building integrated marketing campaign strategies, brand awareness and consumer engagement. She has considerable experience managing digital marketing, advertising and campaign specific events maintaining positive relationships with various stakeholders and clientele to drive positive ROI. She is a strong problem solver with a high attention to detail and has a passion for delivering creative integrated marketing campaigns from concept to fruition. She holds a BBus(Entr), DipEMgmt, DipBus and DipMgmt.
P. (03) 9927 3222
Program Development Manager Mid-rise Construction
Dean has over 30 year’s experience in the timber industry. He completed his Civil Engineering degree at Queensland Institute of Technology in 1986 before joining Gang-Nail (MiTek) in the prefabricated timber truss and frame industry. During that time he gained experience in timber engineering design, manufacture and installation of trusses and frames, software support, as well as training and development. More recently he spent 2 years with Simpson Strong-Tie providing technical support for timber connectors and fasteners, as well as assisting with new product implementation into the Australian market. He has also been a member of the technical committee for AEFAC (Australian Engineered Fastener and Anchor Council) as well as the Victorian Structural Branch for Engineers Australia. As a member of the WoodSolutions team, Dean is looking forward to developing lightweight timber framing opportunities to compliment massive timber to provide optimised timber solutions for mid-rise structures.
P. 0401 317 423