Consumer tracking research validates communications strategy and confirms industry status

Consumer tracking research validates communications strategy and confirms industry status

The latest wave of consumer tracking research shows an increase in the number of respondents who prefer wood – and also confirms the forest and wood products industry’s reliability as a source of environmental information. 

Analysis of the data has shown sharp drops in reliability for the concrete, brick and steel industries as a source of environmental information. The forest and wood products industry remains one of the most reliable sources of environmental information (63%), alongside environmental groups (66%). Results also showed significant increases in the intentions to use wood, people’s love of wood and positive attitudes towards wood. For example; love of wood has increased from 79% to 85% and the proportion of people who claim they would always/would be likely to choose wood over other materials has also increased from 57% to 62%.

If you would like to use some of these results in your company’s strategic development or promotions, please contact Eileen Newbury at This email address is being protected from spambots. You need JavaScript enabled to view it..

 

Our acknowledgment

In the spirit of reconciliation, Forest & Wood Products Australia acknowledges the Traditional Custodians of Country throughout Australia, and we acknowledge their connection to the land and their custodianship of Country and forests. We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Our acknowledgment