New consumer advertising campaign launches June 2016

New consumer advertising campaign launches June 2016

FWPA’s successful partnership with Planet Ark and Peter Maddison (Grand Design Australia Host and award winning architect) will deliver a new advertising program to promote the benefits of sustainably sourced wood. The campaign, launching mid-June, comprising of a mix of 15 second video spots and electronic banner advertisements, the primary brand being Planet Ark’s Make it Wood followed by Wood. Naturally Better.  These materials are also available to FWPA’s members and associate members to use in their corporate communications and to feature on their websites.

The key campaign messages are the benefits of wood, as identified by the FWPA consumer research.

Media channels will include; selected free to air, catch-up and pay television, housing-related websites and more online options.

The four 15 second videos address 4 topics, with two more under development. The topics addressed so far are:

  • Indoor use of wood and wood products
  • Outdoor use of wood and wood products
  • Furniture made from wood and wood products
  • Packaging made from wood

The two topics under development are:

  • Wood mass as biofuel
  • Wooden frames and trusses

These materials are also available to FWPA’s members and associate members to use in their corporate communications and to feature on their websites. 

Please contact FWPA if you are interested at This email address is being protected from spambots. You need JavaScript enabled to view it.. Fill in this form to become an associate member.

 

Our acknowledgment

In the spirit of reconciliation, Forest & Wood Products Australia acknowledges the Traditional Custodians of Country throughout Australia, and we acknowledge their connection to the land and their custodianship of Country and forests. We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Our acknowledgment