FWPA’s multimedia ad campaign delivers the goods
The recent series of 15 second commercials showing different applications of wood and their benefits, boosted by online content marketing, have achieved results that exceed media industry averages and increased the number of consumers who say they are more likely to choose wood.
On behalf of its members and stakeholders, FWPA supports and manages a wide range of activities through five strategic programs. Here you’ll find the latest news, updates and links to online resources.
Communicating and disseminating the results of research and development projects enables industry to make more informed decisions and adopt best practices.
R&DWorks webinars are invaluable opportunities to catch up with the latest research results and best practice processes. On this page you’ll find links to recorded presentations.
FWPA has launched the inaugural series of its new podcast, WoodChat. Each episode in the six-part pilot series will include an in-depth conversation with experts on a different industry-related news story, discovery or innovation.
Our 5 Company Programs
Increasing the availability of wood fibre to support an expanding market and associated manufacturing capacity.