FWPA’s multimedia ad campaign delivers the goods
The recent series of 15 second commercials showing different applications of wood and their benefits, boosted by online content marketing, have achieved results that exceed media industry averages and increased the number of consumers who say they are more likely to choose wood.
On behalf of its members and stakeholders, FWPA supports and manages a wide range of activities through five strategic programs. Here you’ll find the latest news, updates and links to online resources.
From stakeholder engagement to industry promotion, events are a vital and valuable communication channel. If you have an industry-related event that you would like listed here, please contact us.
Communicating and disseminating the results of research and development projects enables industry to make more informed decisions and adopt best practices.
R&DWorks webinars are invaluable opportunities to catch up with the latest research results and best practice processes. On this page you’ll find links to recorded presentations.
Our 5 Company Programs
Increasing the availability of wood fibre to support an expanding market and associated manufacturing capacity.