Launching a new industry and consumer brand, The Ultimate Renewable™

Launching a new industry and consumer brand, The Ultimate Renewable™

Forest and Wood Products Australia (FWPA) invites industry members to attend launch events across the country for The Ultimate Renewable™ – a new brand that aims to build social licence for our industry by educating the public that Wood is The Ultimate Renewable™ resource.

Don’t miss your chance to hear from some of the people behind the brand’s development and how you can use The Ultimate Renewable™ materials to spread the word.

There will also be an exclusive sneak peek at The Ultimate Renewable™ TV consumer advertisement prior to its launch in the first week of July. The ad features Peter Maddison, Host of Grand Designs Australia, and is supported by Planet Ark's Make it Wood.

 

Melbourne
Date: Tuesday 4th June
Time: 6pm - 8pm
Dress Code: Business or smart casual
Venue: Denmark House, Level 3, 428 Little Bourke Street, Melbourne, VIC 
RSVP: CLOSED
Register here
Sydney
Date: Wednesday 5th June
Time: 6pm - 8pm
Dress Code: Business or smart casual
Venue: Pullman Sydney Hyde Park, 36 College Street, Sydney, NSW
RSVP: by Friday 31st May
Register here

Brisbane
Date: Monday 10th June
Time: 6pm - 8pm
Dress Code: Business or smart casual
Venue: The Treasury Brisbane, 130 William St, Brisbane, QLD
RSVP: by Tuesday 4th June
Register here

Hobart
Date: Thursday 13th June
Time: 6pm - 8pm
Dress Code: Business or smart casual
Venue: The Henry Jones Art Hotel, 25 Hunter Street, Hobart, TAS
RSVP: by Friday 7th June
Register here

Perth
Date: Tuesday 25th June
Time: 6pm - 8pm
Dress Code: Business or smart casual
Venue: TBC
RSVP: by Tuesday 18th June
Register here
Adelaide
Date: Wednesday 26th June
Time: 6pm - 8pm
Dress Code: Business or smart casual
Venue: TBC
RSVP: by Tuesday 18th June
Register here

We hope you’ll join us to hear from Peter Maddison (Melbourne only), Howard Parry-Husbands of research consultancy Pollinate and FWPA’s Managing Director Ric Sinclair as we explain the potential of The Ultimate Renewable™ strategy and how you can join us on this important journey!

The Ultimate Renewable™ provides a universal, positive communications message for the sector to share. It’s all about reframing forestry in the eyes of the public, by making and continually reinforcing the association between wood and the word ‘renewable’. 

Through this brand we are aiming to encourage the community to embrace forest and wood products across the supply chain. Gain access to the logos here!

 

 

Our acknowledgment

In the spirit of reconciliation, Forest & Wood Products Australia acknowledges the Traditional Custodians of Country throughout Australia, and we acknowledge their connection to the land and their custodianship of Country and forests. We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Our acknowledgment