Fresh new campaign launched to reframe Wood as The Ultimate Renewable™

Fresh new campaign launched to reframe Wood as The Ultimate Renewable™

Forest and Wood Products Australia (FWPA) has today, Sunday 30 June, launched an advertising campaign to share the environmental advantages of forestry and wood products, as consumers increasingly look for alternatives to unsustainable materials. 

The advertisements offer a fresh new narrative around forestry that most of the public are unaware of – that wood is a continually renewable resource and that trees in Australia’s commercial forests are replanted. 

Media Release:
mr_FWPA_NewCampaignLaunch_TheUltimateRenewable_30Jun2019_for_comms_media.pdf

This media release was sent to mainstream media.

Our acknowledgment

In the spirit of reconciliation, Forest & Wood Products Australia acknowledges the Traditional Custodians of Country throughout Australia, and we acknowledge their connection to the land and their custodianship of Country and forests. We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Our acknowledgment