Promoting the Advantages of Wood Products
This program aims to promote the benefits of using forest and wood products, both direct to consumers and to specifiers in the design and build industry.
As part of this program, we deliver a number of industry initiatives including the Wood. Naturally Better.™ campaign and partner program, the ForestLearning website and resources for teachers, as well as the world’s most-visited timber website WoodSolutions.
Another key component is communicating with and engaging regulators, standards bodies, opinion leaders and specifiers.
FWPA focuses on benefits such as carbon storage, low embodied energy, renewability, reuse and the sustainability of the forest resource, as well as new applications and services over alternatives, in both existing and emerging markets.
These initiatives help to grow the industry by:
- Improving market awareness of, and satisfaction with, forest and wood products
- Increasing understanding that consumption of forest and wood products can, if they are substituted for more energy intensive materials, reduce carbon dioxide omissions
- Raising awareness of sequestration of carbon in the built environment through the carbon stored in wood products