Forest Certification and Wood Use in Australia Perceptions and Intentions in the Value Chain
In recent years, public perceptions about the relative environmental merits of using wood are being challenged. This led to three research questions addressed in this study.
- What are the attitudes of forest growers and primary wood processors towards forest certification and what factors would facilitate adoption of forest certification?
- What motivates intermediate consumers, such as architects, and builders, to use alternative building materials to wood and what determines their choices?
- How do final consumers view the use of wood relative to alternative building materials and what factors influence their decisions about the materials they purchase?
A survey was done of the following group in oder to understand their perceptions: Forest growers, Primary wood processors, Architects, Builders, Building material retailers, Furniture manufacturers, and Final Consumers