Planet Ark

Showing all results for Planet Ark.

• Ad campaign encourages consumers to ‘Make It Wood’

  A series of six 15-second television and online advertisements developed by Forest and Wood Products Australia (FWPA) and co-branded with Planet Ark have been kicking goals in terms of reach a... Read More

• Consumer campaign hits the spot

  FWPA’s June TV campaign performed extremely well, over-delivering on planned target audience rating points (TARPs) across all markets, by up to 88%.  The campaign was particularly well re... Read More

• Fresh new campaign launched to reframe Wood as The Ultimate Renewable™

  Forest and Wood Products Australia (FWPA) has today, Sunday 30 June, launched an advertising campaign to share the environmental advantages of forestry and wood products, as consumers increasi... Read More

• FWPA use TV and online for Planet Ark’s wood and productivity message

  Across Australia, award-winning architect Peter Maddison, host of Grand Designs Australia, is entering the living rooms and devices of hundreds of thousands of people, with news about the well... Read More

• FWPA’s multimedia ad campaign delivers the goods

  The recent series of 15 second commercials showing different applications of wood and their benefits, boosted by online content marketing, have achieved results that exceed media industry aver... Read More

• Generating awareness of wood benefits - how can you help?

  FWPA is calling on its members and other stakeholders to help spread the word about some of its important awareness raising initiatives. Part of FWPA’s mission is to collaborate with governme... Read More

• Peter’s back promoting wood on the small screen

  Keep an eye on your TV screens in June and July to catch our latest consumer advertising campaign, featuring favourite, architect Peter Maddison, the presenter of Grand Designs Australia. In ... Read More

• Planet Ark and Peter Maddison make it good with wood in new $1 million national TV and online campaign

  A series of 15 second commercials showing different applications of wood and their benefits has launched on national TV, supported by a strong online video and marketing presence. Award-winni... Read More

• Research says wood products are better for health

  Surrounding yourself with wood products is good for your health, according to a study commissioned by environmental organisation Planet Ark. The findings, based on meta-analysis of dozens of ... Read More

• WA follows Tasmania’s lead to adopt Wood Encouragement Policy

  Planet Ark is celebrating the introduction of a Wood Encouragement Policy in Western Australia, having played a key role in the policy’s adoption. Planet Ark’s “Make it Wood” campaign, suppor... Read More

• Wood – Nature Inspired Design report met with positivity

  A report published earlier this year focusing on the health and wellbeing benefits associated with using wood as part of the built environment has been well received by industry. Industry fee... Read More

• Wood in the workplace on TV

  Across Australia, award-winning architect Peter Maddison, host of Grand Designs Australia, is entering the living rooms and devices of hundreds of thousands of people, with news about the well... Read More

• Wood’s renewable benefits shared with millions of Australians thanks to The Ultimate Renewable campaign

  With still another one and a half months to go, The Ultimate Renewable™ consumer campaign by Forest and Wood Product Australia (FWPA) has reached millions of people across Australia since it l... Read More